florianlopesoliveira@hotmail.com

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Florian.


Turning Complex Problems Into Revenue-Driving Products
10+ years designing scalable solutions that secured $50M+ in funding.

Florian.


Turning Complex Problems Into Revenue-Driving Products
10+ years designing scalable solutions that secured $50M+ in funding.

Companies I have worked
for in the past.

Companies I have worked
for in the past.

Companies I have worked
for in the past.

Immunefi, Senior Product Designer

Designed the next-generation AI security platform on a high-speed-startup.

Walmart, Senior Product Designer

Worked on large-scale logistics and global
supply-chain tooling.

Volkswagen

Volkswagen, UX/UI Designer

Led end-to-end product design for customer-facing and internal platforms.

I'm Florian Oliveira.
Lisboa, Portugal

10+ years of experience designing complex digital products across Web3, security, logistics, and automotive industries.

My strength is simplifying complex financial or technical concepts into intuitive, high-performing UX that teams can execute on quickly.

I help founders & growing brands:


  • Scaling design impact

  • Accelerate user engagement

  • Data based decisions


What I do:
1. Solve real user problems
2. Make complexity feel effortless
3. Ship with high engineering alignment


I'm Florian Oliveira.
Lisboa, Portugal

Senior Product Designer with 10+ years leading design experiences for high-impact products at scale. Shipped features and new products serving 300K+ users across web and mobile, helping startups secure $50M+.

Expert in design strategy, research, design systems, user experience and interface design and data oriented. Worked and led cross-functional teams to balance user needs, business goals, and technical constraints.

What you get:
1. Outcome solution oriented
2. Data based decisions
3. Scalable design impact
4. Accelerate user activation or engagement
5. Experimental approach mindset

My Linkedin Profile

NFT Market Place Design Strategy & User Engagement

Led end-to-end product design for a decentralized surfing NFT marketplace, transforming an emerging industry through user research, strategic flow definition, and high-performance mobile experience with innovative concepts.

Impact highlights:

  • Seamless Web3 onboarding that requires zero blockchain knowledge

  • NFT marketplace that feels native to surf culture, not crypto culture

  • User flows that convert discovery into ownership in under 60 seconds

  • A visual system that scales

Open Case Study

Increased app user engagement, raising average session duration by 40% - Stratio B2B WebApp

Working across both internal and customer-facing products to help global clients achieve zero downtime across their fleets.

Impact highlights:

  • Designed internal and external products enabling global customers to maintain near-zero fleet downtime.

  • Introduced a full user-centred, end-to-end design process across teams.

  • Led research activities: workshops, interviews, journey maps, usability tests, and more.

  • Built and maintained a scalable design system in collaboration with engineering, using Storybook.

Open Case Study

Research strategy and user experience for Magnus AI platform, resulting in market adoption: First 30+ customers

Conversational AI

User Experience

Designed the next-generation security platform on a high-speed-startup, shifting the company from bug-bounty workflows to an AI-driven offer, based on data analysis to identify opportunities, optimise activation and scale.

Impact highlights:

  • 30+ customers converted to the company’s new AI-powered portfolio, driving adoption through clear value articulation and seamless user flows.

  • Owned the end-to-end design delivery for a Conversational AI assistant and an AI-based Pull Request Review product.

This project is under NDA. Full solution available in portfolio review.

Designed User Interface and Experience for Optimazed User Engagement: Increased user sessions by 120%

Designed the next-generation security platform on a high-speed-startup, shifting the company from bug-bounty workflows to an AI-driven offer, based on data analysis to identify opportunities, optimise activation and scale.

Impact highlights:

  • +120% engagement on the main product by optimizing critical flows and introducing gamified public reputation profiles. Worked side by side with a data analyst.

  • Introduced gamification strategies to elevate user motivation and trust, including a highly interactive Public Profile experience.

  • Redesign main BBP pages for a self-served experience integrating with a custom CMS UI.

  • Owned the team adopt structured research documentation with Dovetail.

Use case in progress. Full solution available upon request during portfolio review.

User retention increase by 50%: Big data /ML platform redesign - B2B Webapp

Led end-to-end product design for customer-facing and internal platforms. From business requirements through ideation, prototyping, and production launch: delivering responsive, scalable solutions.

Impact highlights:

  • Drove user engagement by 70% through research-informed design decisions, conducting competitive analysis, user testing sessions, and iterative validation that increased user activation by 12%.

  • Contributed to a comprehensive design system (VW Group), streamlining team efficiency and ensuring product consistency across platforms.

Open Case Study

Check More Work

Immunefi: Increase security experiences engagement

Designed the next-generation security platform on a high-speed-startup, shifting the company from bug-bounty workflows to an AI-driven offer, based on data analysis to identify opportunities, optimise activation and scale.

Impact highlights:

  • +120% engagement on the main product by optimizing critical flows and introducing gamified public reputation profiles.

  • Introduced gamification strategies to elevate user motivation and trust, including a highly interactive Public Profile experience.

  • Owned the team adopt structured research documentation with Dovetail.

Use case in progress. Full solution available upon request during portfolio review.

NFT Marketplace for the Surf Industry

Led end-to-end product design for a decentralized surfing marketplace, transforming an emerging industry through user research, strategic flow definition, and high-performance mobile experience.

Impact highlights:

  • Validated product-market fit through concept experiments and iterative user testing

  • Achieved 8+ usability score through research-informed visual design and interaction patterns

  • Delivered production-ready design system and engineering specifications for seamless development handoff

Open Case Study

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florianlopesoliveira@hotmail.com

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