florianlopesoliveira@hotmail.com

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Florian.


Turning Complex Problems Into Revenue-Driving Products
10+ years designing scalable solutions that secured $50M+ in funding.

Florian.


Turning Complex Problems Into Revenue-Driving Products
10+ years designing scalable solutions that secured $50M+ in funding.

Companies I have worked
for in the past.

Companies I have worked
for in the past.

Companies I have worked
for in the past.

Immunefi, Senior Product Designer

Designed the next-generation AI security platform on a high-speed-startup.

Walmart, Senior Product Designer

Worked on large-scale logistics and global
supply-chain tooling.

Volkswagen

Volkswagen, UX/UI Designer

Led end-to-end product design for customer-facing and internal platforms.

I'm Florian Oliveira.
Lisboa, Portugal

10+ years of experience designing complex digital products across Web3, security, logistics, and automotive industries.

My strength is simplifying complex financial or technical concepts into intuitive, high-performing UX that teams can execute on quickly.

I help founders & growing brands:


  • Scaling design impact

  • Accelerate user engagement

  • Data based decisions


What I do:
1. Solve real user problems
2. Make complexity feel effortless
3. Ship with high engineering alignment


I'm Florian Oliveira.
Lisboa, Portugal

Senior Product Designer with 10+ years leading design experiences for high-impact products at scale. Shipped features and new products serving 300K+ users across web and mobile, helping startups secure $50M+.

Expert in design strategy, research, design systems, user experience and interface design and data oriented. Worked and led cross-functional teams to balance user needs, business goals, and technical constraints.

What you get:
1. Outcome solution oriented
2. Data based decisions
3. Scalable design impact
4. Accelerate user activation or engagement
5. Experimental approach mindset

My Linkedin Profile

Research strategy and user experience for Magnus AI platform, resulting in market adoption: First 30+ customers

Conversational AI

User Experience

Designed the next-generation security platform on a high-speed-startup, shifting the company from bug-bounty workflows to an AI-driven offer, based on data analysis to identify opportunities, optimise activation and scale.

Impact highlights:

  • 30+ customers converted to the company’s new AI-powered portfolio, driving adoption through clear value articulation and seamless user flows.

  • Owned the end-to-end design delivery for a Conversational AI assistant and an AI-based Pull Request Review product.

This project is under NDA. Full solution available in portfolio review.

Designed User Interface and Experience for Optimazed User Engagement: Increased user sessions by 120%

Designed the next-generation security platform on a high-speed-startup, shifting the company from bug-bounty workflows to an AI-driven offer, based on data analysis to identify opportunities, optimise activation and scale.

Impact highlights:

  • +120% engagement on the main product by optimizing critical flows and introducing gamified public reputation profiles. Worked side by side with a data analyst.

  • Introduced gamification strategies to elevate user motivation and trust, including a highly interactive Public Profile experience.

  • Redesign main BBP pages for a self-served experience integrating with a custom CMS UI.

  • Owned the team adopt structured research documentation with Dovetail.

Use case in progress. Full solution available upon request during portfolio review.

Stratio: Increased core app user engagement, raising average session duration by 28% on the Dashboard view

Working across both internal and customer-facing products to help global clients achieve zero downtime across their fleets.

Impact highlights:

  • Designed internal and external products enabling global customers to maintain near-zero fleet downtime.

  • Introduced a full user-centred, end-to-end design process across teams.

  • Led research activities: workshops, interviews, journey maps, usability tests, and more.

  • Built and maintained a scalable design system in collaboration with engineering, using Storybook.

Open Case Study

Designed high-retention vehicle maintenance platform that simplified complex fleet maintenance data

Led end-to-end product design for customer-facing and internal platforms. From business requirements through ideation, prototyping, and production launch: delivering responsive, scalable solutions.

Impact highlights:

  • Drove user engagement by 70% through research-informed design decisions, conducting competitive analysis, user testing sessions, and iterative validation that increased user activation by 12%.

  • Contributed to a comprehensive design system (VW Group), streamlining team efficiency and ensuring product consistency across platforms.

Open Case Study

MVP Strategy and User Experience

Led end-to-end product design for a decentralized surfing marketplace, transforming an emerging industry through user research, strategic flow definition, and high-performance mobile experience.

Impact highlights:

  • Validated product-market fit through concept experiments and iterative user testing

  • Achieved 8+ usability score through research-informed visual design and interaction patterns

  • Delivered production-ready design system and engineering specifications for seamless development handoff

Open Case Study

Check More Work

Immunefi: Increase security experiences engagement

Designed the next-generation security platform on a high-speed-startup, shifting the company from bug-bounty workflows to an AI-driven offer, based on data analysis to identify opportunities, optimise activation and scale.

Impact highlights:

  • +120% engagement on the main product by optimizing critical flows and introducing gamified public reputation profiles.

  • Introduced gamification strategies to elevate user motivation and trust, including a highly interactive Public Profile experience.

  • Owned the team adopt structured research documentation with Dovetail.

Use case in progress. Full solution available upon request during portfolio review.

NFT Marketplace for the Surf Industry

Led end-to-end product design for a decentralized surfing marketplace, transforming an emerging industry through user research, strategic flow definition, and high-performance mobile experience.

Impact highlights:

  • Validated product-market fit through concept experiments and iterative user testing

  • Achieved 8+ usability score through research-informed visual design and interaction patterns

  • Delivered production-ready design system and engineering specifications for seamless development handoff

Open Case Study

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florianlopesoliveira@hotmail.com

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